Religion and Witchcraft Essay

The book â€Å"The Crucible† outlines the era in which Salem, where the plot took place is maneuvered by set of religious practices that must be strictly followed. These days, there is only one basis for righteousness, and allegiances are only between church as the protagonist, or question the church and its people and become looked upon as bad citizens. As such, the ten commandments is the central point wherein the people and the church base their criteria for being right. This fact, was detailed in the book, wherein John Proctor was accused of being not a Christian just because he does not regularly attend Church masses. This showed lack of reasoning from the people, no one attempted or understood how Proctor justified himself from doing so. It is only a case wherein, â€Å"everyone belongs to either God or the Devil. † This quote merely states that when someone does something, it is entirely based on being good or evil, nothing should go halfway between it. This kind situation in this era have pushed the people to discover new ways of interpreting their beliefs or disbeliefs in some cases. The emergence of the idea of witchcraft became a necessary evil that shall offer explanation to the people’s questions. For example, the deaths of Putman’s babies after birth were attributed against the existences of witches. This happened because no one was able to offer any explanation, and thus they retorted towards putting the blame on someone, or something else in order to provide explanations for those occurrences. II. Witchcraft Discovered As narrated in the book, the outbreak of witchcraft’s discovery in the Salem caused massive disturbances amongst the people. The witch hunt and trials that came after the so-called discovery of witches in the town has become a practice that sought for revenge rather than truth. The whole trial became a mockery of the disbeliefs of the people and the fact that no one could explain how things happened around them. â€Å"The witch-hunt was a long overdue opportunity for everyone so inclined to publicly express his guilt and sins, under the cover of accusations against the victims. † (Miller 7) This quotation from the books explains exactly how the trial turned out. As the book expounded, the character Abigail, who was the first to be suspected and who first confessed as having been involved in witchcrafts, was the first to pinpoint â€Å"witches† in the town. Abigail however, used this as a means to punish people who have offended her. She used her â€Å"dark† charm and manipulative ability to lure people into believing her. She has used the town’s fear to her gain and nurtured the growing chaos in the community to preserve her advantage. This misinformation about witchcraft and the religion’s constraints that limited the people to know more about the situation has lead the town to vulnerability. It caused the people more tension and fear and lead to the sufferings of people being accused, and death to those who were not convinced to lie and confess about the accusations. The death of Proctor and Corey is a significant part of the story. It teaches people the value of upholding one’s integrity and principle to save loved ones from further humiliation and injustices. It shows the value of upholding truth even if it meant dying. In this light, as religion has pushed people towards misinformation and disillusionment, people should learn from the story. Innocence and narrow-mindedness has caused detrimental effects not only to one’s self but in the society as a whole. Therefore, as religion becomes part of our life, it mustn’t dictate the way of living in general. Work Cited Miller, Arthur. The Crucible. New York: Penguin, 1995.

Language awarenes

The students may use the structure for present habits – He uses to drink a lot of coffee. 2. The pronunciation of the positive form and the negative form is the same / ]u:SST tall which may cause the students to still write the negative form with d – I didn't used to watch TV. Possible solutions and exercises 1 . To compare used to for past habits with Present Simple for present habits. Exercise – pair work â€Å"Ask and answer questions about your lives now and when you were children†. The students use clear structures such as: What do you do on Sunday – I usually/often watch TV. ‘ What did you do when you were a child?I used to help may mother in the garden. 2. â€Å"Fill in the gaps with used to or use to † exercise with positive and negative sentences such as: † When I lived in London .. Drink a lot of tea. ‘ He didn't†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Read a lot when he was a child. LEXICAL SET Lexical set borrow – lend Part of speech verb Meaning borrow something (from someone), (borrowed (apt, up) someone, (lent (apt, up)) lend someone something ‘boras/, ‘abroad/ /lend/, [lent/ lend something to Borrow shows that something is (temporarily) taken from another person. Lend shows that something is (temporarily) given to another person.Can I borrow your dictionary for 2 days? Am I taking your dictionary from you? – Yes Am I taking your dictionary forever? – No. I am taking it for 2 days only. Can you lend me 100 dollars until the end of the month please? Are you giving some money to me? – Yes Are you giving the money forever? – No. Only until the end of the month. Teaching level and context Pre-intermediate level; asking for a favor or help, talking about money; topics † – In the bank†, â€Å"Between friends† Anticipated problems 1 . Mistaking â€Å"lend† with â€Å"borrow' – Can you borrow me your car? /He borrows me some k ooks. 2.Intermediate, talking about problems, self-control; topics – â€Å"Are you your own Master? â€Å", â€Å"The worst day in my life† Anticipated problems Some students may think that using idioms makes their English more â€Å"native† and use them excessively. They may have difficulties in which context and situation a colloquial language is appropriate. (Headway) Possible solutions and exercises Association of the â€Å"red† as a color of â€Å"anger† can help students to remember the meaning. Explain the students that at this level they are exposed to colloquial language with recognition purposes and they are not expected to use idioms.

Bad Popcorn In Big Buckets

The research questions were clearly stated with both dependent (9 point Rickart scale questionnaire) and independent variables (large v average sized containers and stale v fresh popcorn) identified. Study was a randomly controlled trial, 2 x 2 between-subjects design.Participants were randomly given either a 120 gram or a 240 gram container of pre-weighed, fresh or stale popcorn to eat while viewing the movie; after the movie the containers and remaining popcorn were re-weighed to determine measures of consumption; participants were also required to complete a 9-point Rickart scale questionnaire in order to measure perceived taste and to write a description of the in order to measure palatability of the popcorn, and to write a description of this palatability and whether they considered the size of the containers as having any impact on the amount they consumed.Location: Philadelphian cinema – ‘Stargate’ movie. Subjects: 158 viewers of the movie, 57. 6% male; fre sh popcorn – average-sized containers: n=38 and larger-sized containers n=40, stale popcorn – average container: n=39 and large container, n=40; means and ANOVA results (analysis of variance) indicated that participants in each randomized sample were comparable in age (28. 9, 30. 4, 29. 0 and 27. 2 years of age, F=0. 465, P>0. 20), and gender mix (57%, 60%, 62%, 54% male, chi-square = 0.522, P>0. 20. Findings: regression coefficients show that those given fresh popcorn ate 45. 3% more from large containers (85. 6 vs 58. 9 grams, F1, 76=38. 6, P,0. 01) The size of container proved to have compelling influence on consumption, which was higher for both fresh and stale popcorn (45. 3% and 33. 6% respectively) when eaten from the large containers, even when regarded as unpalatable (disliked) by participants (50. 8 vs 38. 0 grams, F 1,77=8.73, P. 0. 01). Fresh popcorn however, procured a larger increase in consumption than the stale (F1, 154=7. 42, P

Exploring the use of space Essay Example | Topics and Well Written Essays - 1000 words

Exploring the use of space - Essay Example Students eventually end up in places that speak to their inner preferences and the areas that reflect the most amount of qualities subconsciously desired. The fitness obsession that has gripped America for the past several years appears not to have passed up Humber College Institute of Technology and Advanced Learning because at Humber, the gymnasium currently appears to represent a larger slice of students' needs, judging by attendance, rather than the gamesroom, which may have been a more popular choice in the past. In the gamesroom, arcade machines play sentry along the walls, offering students dozens of different choices ranging from pinball to the latest combat tournament. Though there is limited seating, the room is designed for standing and moving about and boasts modern features and a large, bright, well-lit space for students to socialize in. Those who patronize the gamesroom do so to relax and socialize in the casual atmosphere. The pressure is off here, and students of all sorts pay a small fee to use the pool tables and arcade games to unwind from their studies and de-stress from life. The every-day gender of the room tends to lean toward the male side of the scale, probably because video games and billiards are more of engaging activities for males rather than females. Thus, the course representation has more of a limited focus around the subjects that men tend to study, such as science or math. The gym, however, attracts all walks... The bright spaces complement the vibrant atmosphere and the fluorescent lighting further promotes the upbeat mentality that young people exude when exercising, be it on rowing machines or at indoor soccer matches. Though the places were built to accommodate students participating in activities on the opposite ends of the entertainment spectrum, the bright, well-lit, modern facilities sported by both structures cultivate a positive atmosphere, whether students play Duke Nukem or badminton. Both buildings also offer students a laid-back area to mutually socialize and perhaps meet up with a new friend or convene with a club. Though there is limited seating, the wide range of diversions offered at each facility give students choices that appeal to many senses. Since students arrive at Humber from all different backgrounds, the variety of activities offered by the school is an important factor when considering higher education. The gamesroom at Humber appeals to many students who like the problem-solving aspects of the digital world and utilize video and arcade games as a way to wind down from the stresses of everyday life for just fifty cents. The pool tables are another diversion well known in the student world for a place to convene and involve one another in the complicated aspects of potting balls with a stick. At a dollar twenty-five per game, billiards engage many students who while away an afternoon or evening with relaxed banter. The gym at Humber allows students to banter while doing whatever fitness activity they prefer, though the conversation isn't quite as loose as that in the game room due to the generally more hurried quality that exercise assumes. However, the programs

Kung Fu Hustle Analysis Movie Review Example | Topics and Well Written Essays - 1250 words

Kung Fu Hustle Analysis - Movie Review Example The development of film through pooling resources from different industries and applying the different genres that were previously not being utilized has aided them cross the coterminous boundary of global film. Chinese films are more defined in geographic, ethnic and auteurist terms and only bound to address the issues of identity, nationhood, gender and immigration. Chow’s film, Kung Fu Hustle answers the Joroen De Kloet’s call to ‘move away from the textual to the contextual’ and still address the same issues that previous directors were trying to address. Scholars need appreciate that the evolving Chinese film industry is incorporating aspects that are more western and involving western studios to make their art. The two industry have ceased being apart and have merged to make a comprehensive picture that addresses the â€Å"derivative- a slavish, lesser, imitator† tag. The main aspect of merging the two different cultures is to appeal the popular audience and intertwine globalization, localization, regionalization and nationalization in films. Chow’s film Kung Fu Hustle is an important sign in the evolving Asian market to adapt and interact with the western industry. Chow, through production, funding and the acting incorporates western aspects that are ‘acceptable’ to the Chinese people. He avoids themes that will limit his film to the Asian market, which has a liberal thought in terms of culture and religious freedom. Through his previous films, he knows that he cannot appeal to the audience through voice humor and hence develops bodily and character humor that will auger with any audience globally. An auteur skill of film making that makes him a director to reckon with in the Chinese film industry, while incorporating those aspects that attract popular audience and make money. Popular culture among actors is definitive in formation of identity,

The impact of the Internet on the field of advertising Essay

The impact of the Internet on the field of advertising - Essay Example This work "The impact of the Internet on the field of advertising" outlines how the increasing usage of the Internet affected advertising industry and tools that it uses. Advertising through internet has made it possible for advertising agencies to measure the impact of their adverts on the potential viewers. This has been done through the development of methods of assessment based on measuring the number of times that individuals either visit a website or the number of clicks that have been made on a particular advert (Lee & Ahn, 2012). In this way, advertising agencies have come to have sound knowledge concerning not only the effectiveness, but also the means of developing improvement to adverts so that they can be more attractive to customers. Furthermore, internet advertising has made it possible for advertising agencies to only pay for those adverts that are performing. A method where payments are made based on the number of times that individuals click on an advert rather than on the impressions of the adverts themselves. This method of payment has attracted a large number of advertisers to the internet because they are able to have value for their money. Advertisers no longer have to worry about paying for nonperforming adverts because the internet has mechanisms to determine whether the adverts that they have posted are worth paying for or not, thus making the internet more efficient. The internet has had an impact on the manner through which investments are conducted by advertisers.

The Cost of Something Essay Example | Topics and Well Written Essays - 500 words

The Cost of Something - Essay Example I guess there’s more to gain. According to swlearning.com, decision-makers have to consider both the obvious and implicit costs of their actions. Based on Merriam-webster.com, obvious means seen, on the other hand, the word implicit signifies unexpressed idea but has the capability of being understood. Firstly, to have a better picture of it, $75 economic profit that I supposed to receive from watching the Hot Stuff’s concert is the obvious cost of my decision. On the contrary, the fuel and energy that I will save, plus the extra time I can go back to my lessons for the exam the following day are the implicit costs of a wrong decision. So, watching the Good Times Band give me a sigh of relief, there’s no more thinking of driving a long way home and I won’t cram anymore for a last-minute scanning of notes. Anyway, decisions like this are not an easy task as always. Without examining the cost, or without understanding the concept of economics by Gregory Mankiw, I might have chosen the Hut Stuff band because I value it higher than the other one. Simply analyzed, Hut Stuff is my favorite, but they are rather both the best bands. Consumers and decision-makers must be aware of the â€Å"seen† and â€Å"unexpressed† costs of their actions economically. What would be more than $75 gain? Or is it a gain or loss? Well, one can only tell if the unexpressed cost is disclosed. The latter has been defined as capable of being understood, although it’s hidden but it can be recognized in the point of making decisions. One must not be a genius of arithmetic, solving the costs entails the basic math equation which are addition and subtraction, together with the right estimates of value of the implied benefits. How can I value the fuel or the fare? Well, it’s getting obvious by now. How much is the gasoline right now? Or how much is the bus fare? How about the energy I can save for not spending much of it for a long drive or trip? What is the value of getting a good

Servicescape Essay Example | Topics and Well Written Essays - 1250 words

Servicescape - Essay Example The amplified significance of providing exceptional service is obvious in service marketing contents. This report presents the fundamentals of servicescape in the Emirates and their influence on customers’ viewpoints based on Bitner model (Bitner, 1992).Emirates   airways was set up in 1946 with a starting fleet of 138 aircrafts. It is currently a huge airline based in Qatar operating 172 destinations in 39 countries providing passenger and cargo services. The servivescape elements found on Emirates Airlines include ambient conditions, colour, lighting, physical designs, background music, artefacts, functionality, and signs. The service the paper will deal with is air transport with special consideration with Emirates airlines.Introduction and Research QuestionsIn the past couple of years, researchers and marketing managers have identified with the features of servicescape terming them as useful in the attraction and retaining of consumers particularly in the service industr y. This research purposes to answer one major question and that is there any impact of servicescapes on marketing? The research seeks to identify the effect of this environment on five employees and five consumers. The study will analyse the relationship between the use of servicescapes and the increase in clientele in Emirates Airlines. It will also show the effect of the environment in the Emirates on five customers and employees (Barsky & Nash, 2003). In this chapter, the methodology of the research consisted of four sections.

Promoting sustainable resources energy to produce water in Saudi Essay

Promoting sustainable resources energy to produce water in Saudi Arabia - Essay Example The environmental damage is making the process more expensive hence the need for sustainable methods of water production. The country should thus shift their operations to sustainable desalination systems that can support the ever-increasing demand for water resources. Energy demands in Saudi Arabia From all the available sources, the current capacity of producing energy in Saudi Arabia is about 50,000MW and this keeps on growing with 3,000MW annually (Oil and Gas Report, 2013). This annual growth is relatively bigger when compared to other countries in the gulf region. The government of Saudi Arabia invests about 1,125 billion dollars to cater for the energy needs between now and 2018. In the year 2009 alone, the country used about 100 million barrels of oil to produce energy and this implies that they consume one quarter of all their oil in domestic uses. The demand for electricity demand in Saudi Arabia is expected to increase by 70,000MW in the next twenty years, and at this rate only sustainable energy resources can be trusted to drive the country’s growth and demands (Saudi Arabia Country Profile, 2013). The economy of the country is highly dependent on oil exports and if the local consumption is not substituted with other sustainable energy demands, their economic growth may be adversely affected in future. Water desalination heavily relies on the use of fossil fuel energy and with this rate of increased demand; their ability to export oil and earn revenues will be greatly jeopardized. The increased rate of fossil fuel energy production is not a sign of economic development but a sign of inefficient use of energy. Water uses in Saudi Arabia Saudi Arabia produces 24 million cubic meters of water per day and this represents about a half of the world-desalinated water in the word. Currently the country is building the world largest solar powered desalination facility to supplement the fossil fuel desalination. The country cannot rely on its oil reser ves since they have already used about 70% of their oil natural reserves and therefore are at risk of losing their water supply. The demand of water increases by about 8% of the water reserves and this number is expected to double in the next few yeas meaning the country have to expand their water supply (Energy Industry Report, 2009). Most of the water uses in Saudi Arabia goes to domestic industrial and agricultural use in wheat production but the country is currently reducing their agricultural activities since they prefer importing to producing due to cost effectiveness. Since the country is slowly phasing out wheat production, the paradox is that most of the farmers are turning to fodder crops that require more than ten times the amount of water used to produce wheat. This means that the country will still need more water for other small-scale agricultural production (Monads & Rehman, 2013). Benefits of large-scale sustainable sources of energy in Saudi Arabia If the country fu lly implements the use of sustainable sources of energy, it will help her diversify the use of energy for security purposes. The use of sustainable sources of energy would lead to reduced emissions of greenhouse gases, effluents and other wastes that have a negative impact to the environment. The use of susta

The Declaration of Independence and the Declaration of Sentiments Essay

The Declaration of Independence and the Declaration of Sentiments - Essay Example This paper illustrates that as is revealed by most publications and literature, the declaration was mostly drafted towards the expense of the more appropriate duties for women. This is because it came at a time when the temperance and property rights of women were the major reasons. In this relation, the government is expected to ensure the safety and happiness of all the people that it governs. Because of this, major changes are expected in relation to the running of the government from both in case such rights are not being upheld and provided by the government. Nonetheless, both Declarations agree that since human beings are destined to suffer evil, they are not expected to change government owing to light and transient issues. They thus both abhor extreme form of abuse and usurpations that extend for a long period. It is in this respect that they both advocate the demolishment of such governments and creation of new ones that guard their future security in a new way. However, the y differed in relation to the mention with regard to gender. While the Declaration of Independence only mentions all human beings under the general term of man, the Declaration of sentiments clearly brings out the difference between the two genders by specifically mentioning each of them where required. In addition, the latter also focuses on the suffering and treatment of mankind in general as opposed to the contribution of the government towards the suffering. This is shown in â€Å"The history of the present king of Great Britain† and the History of mankind† to illustrate and elaborate the forms of injuries and usurpations. With this, while the former highlights that the suffering of mankind has been as a result of the tyranny of Great Britain over the States through the direct establishment of certain objects, the latter reveals that the injustices have been as a result of the tyranny, which man possesses over the woman.  The emphatic aim of the declaration on sen timents to secure equal rights for all through the ending of women suffrage, therefore, became the main focus. According to the founding fathers, if the governing body was bringing about suffering to a particular group and denying them some of their rights, they were expected to do away with it and put a new one into place. With this, they would ensure that it laid its foundations on their right to happiness and safety. In contrast, Stanton finds this challenging and suggests that those who suffer under a particular government should refuse to pay allegiance to them. However, without abolishing it they should insist upon the formation of a new government that lays its foundations and principles on their â€Å"safety and happiness†.

Ebola virus Essay Example | Topics and Well Written Essays - 1000 words

Ebola virus - Essay Example Additionally, possible treatment methods and the structure of the virus will be discussed. The official name for Ebola is simply the Ebola virus. It is a viral type of infection and causes a disease called Ebola hemorrhagic fever (EHF). There are four, possibly five, identified strains of the virus and each one affects a sufferer differently (Williams, 1999). The virus originated in the Democratic Republic of Congo and Sudan, and is named after the Ebola River Valley in the Congo (Williams, 1999). In 1976, the first recognized outbreak occured at a missionary hospital run by Flemish nuns. There were two strains of the virus that were documented at that time: Ebola-Sudan and Ebola-Zaire (EBOZ). These two strains had extremely high infection rates along with high mortality rates (53 percent and 88 percent respectively). At that time, the numbers of infected people only ranged in the hundreds, and as such, was not so well-known yet in the international community. It was not until 1989 t hat the disease became public knowledge after infected monkeys were imported from the Philippines into Reston, Virginia. This was the third strain of Ebola recognized and it was called Ebola-Reston (EBOR). These were the first cases of Ebola in the United States. Only a small number were infected, and fortunately, none of them ever developed Ebola hemorrhagic fever (EHF). ... The virus was named this after an outbreak of Ebola in Bundibugyo District, Uganda. The good news is that this strain of the virus was only short-lived. A couple of months after the discovery, it was confirmed by the Uganda Ministry of Health that the epidemic was over. There were only roughly a hundred cases of this strain of the virus, and of those infected, very few actually died from the disease compared to previous strains (39 deaths out of 116 cases – 34% mortality rate). The Ebola virus is typically transmitted by humans having close contact with a host, usually an infected animal (Williams, 1999). After this, the virus can be transmitted to others who come into contact with bodily fluids from the original infected person. Another way that it is transmitted between humans is through reused needles. Many experts believe that the chances of a new epidemic outbreak are low because initial infections usually occur in less populated areas. Additionally, because of the high r ates of fatalities, Ebola sufferers demise rapidly, thus preventing a wide number of people coming into contact with the affected Ebola sufferer. Originally, the Ebola virus was though to be transmitted from animals to humans. Scientists have a theory of how the virus goes through the transmission stage. It is thought that bats drop uneaten fruit, which animals such as gorillas and monkeys then go on to consume. This is an indirect way of transmission, starting out with the natural host, and then progressing to the animal population. It is very rare that a human catches the virus from the natural host or reservoirs (Williams, 1999). Specific outbreaks of Ebola can typically be linked to a simple case of a human touching a

History of education Essay Example for Free

History of education Essay John Gatto is a New York City seventh grade teacher with remarkable accolades. Because of his impressive accolades as a teacher and citizen, his words are not taken lightly. As a result of his spotlight, he has come up with a list of seven lessons that no syllabus will ever include, but Gatto insists that they form the core of our educational curriculum today. While he does not agree with the lessons himself, they are being taught nationwide and he insists â€Å"that schools have traded their educational function for one of social coordination†(Gatto 1). First, Mr. Gatto explains that he teaches confusion. That is, he teaches the idea of un-relating everything and making disconnections or teaching too much all at one time. He states â€Å"educators persist in the idea that it is better to leave school with a tool kit of superficial jargon derived from economics, sociology, math, sociology, and natural science, rather than one genuine enthusiasm†(Gatto 2). Rather than studying one or two genuine passions, students are trained to attempt to learn them all even if they don’t care for the subject. Next, Mr. Gatto teaches the lesson of class position. Rather than attempting to move up or down to an easier or harder class, the student must learn that they are in that class for a reason and they must like that position. Gatto explains that, â€Å"[his] job is to make students like being locked together with children who bear numbers like their own†(1). He claims that he never lies to students outright, but has come to learn that truth and teaching are incompatible. The third lesson taught is indifference. Instead of caring about anything too much, Gatto emphasizes that â€Å"nothing important is ever finished in my class†(Gatto 2). Students are taught that nothing really matters. Students in his class must drop everything they are doing once the bell rings, no matter the importance. Pupils live life on the installment plan and must learn to turn on and off like switches. The fourth and fifth lessons taught are emotional and intellectual dependency. Instead of thinking and acting on their own, students are drilled to believe that what they think and do is up to the teacher. The one in charge must first OK simple tasks like going to the bathroom or speaking in class. In addition, they learn that good people let experts tell them what to do. The sixth lesson is provisional self-esteem or the idea that people â€Å"must be told what they are worth†(2). If not, they will rebel against the system and cause utter chaos. Finally, it is taught that you cannot hide. He asserts that â€Å"students are encouraged to tattle on each other† (Gatto 3). Wherever you go there is a big brother watching you and you are never completely alone. Without it, children would learn unauthorized ways. These seven lessons are being taught to the majority of students across The United States of America. While some teachers, such as John Gatto, do acknowledge the fact that the system is flawed, the vast majority do not. Gatto argues that this national curriculum â€Å"produces physical, moral, and intellectual paralysis† (Gatto 4). Instead of instructing how to use your brain to it’s full potential and think critically, our system ensure that children will never grow up fully human. This system is certainly flawed and may seem impossible to recreate, but with enough backing and support a change can be made to restore the educational system. Works Cited Gatto, John T. A Few Lessons They Wont Forget. The Sun May 1991: 1-5. Print.

Evaluating flash as an animation tool

Evaluating flash as an animation tool Adobe Flash is used as an animation program because it offers a lot and makes life easier for people who animate or who create animations. The tools that it offers help the user get on with their work easier and without a problem. Here is a list of some of the animation features that it comes with and how they help develop the animation, on the other hand there are some disadvantages with using Flash such as compatibility issues etc. Frames help gain full control over separate animation characteristics with object based animation, which applies tweens directly to the objects. Flash also uses tweens which are used to fill gaps in between two key frames. A key frame is something that will copy one frame and paste the exact same one into another, they also come as a start and end point for the moving in the animation. There are two types of tweens in which one of them is called motion tween and the other one is called shape tween. A motion tween is the thing that fills in the gaps between two keyframes when you are animating a selected object, they can be used to make things like vehicles move but their weakness lies in the fact that you do not have control over the motion as well as you would if the animation was created with individual key frames. One advantage that they do have however is that they could be reused again just like symbols in order to reduce the file size. Shape tween animation is used mainly in flash designs for example it could be used to make circles into squares, blue letters into yellow buttons etc. Any vector object can be changed by the shape tween animation in flash tool. This change can either be in shape or colour depending on the requirements of the flash design. It offers various choices which can be change, such as size, colour, location and so on. Flash designs are mainly used for things such as shapes, colours and appropriate positioning of the object. However there are some disadvantages of using these motions because the user does not have full control over them, the computer may not do it correctly which can result in the animation not looking right when it is being previewed. However some shape tweens can cause problems as well for example if there is a shape and accidentally there is a dot or line drawn in, then it will tween that into being in the shape as well which could mess up the way the shape should look and the way it ought to be moving. One Advantage flash has is that it has the ability to switch between scenes, this is an advantage because it gives the user more room to work with and still have all the functions working, for example one can be designing and on the other scene they could be creating the second part to the animation. This would save more frames for the selected scenes as there are a limited amount of frames. Adobe Flash comes with a lot of creative tools and features which can help the user in creating animations etc. However there is a slight disadvantage in that which is that it can take along time to load if you have a computer which is slow this would be a problem because Flash comes with a lot of content and features and if you have a slow computer then it would take along time to load the software. One of the common and most obvious disadvantages is that you must pay for the full Adobe suite even though you just want to use and work with one application. However other free flash editing programs do not offer the features that Adobe Flash does, there are a few versions of Flash such as CS3 and CS4. The file extensions that these versions use are Fla which stands for Flash and swf which stands for Shockwave Flash. Flash can let the user adjust the positioning of the objects for example if there is a background on layer 1 and a drawing on layer 2 of a car, then the order of the layers will change the positioning of the way the animation was meant to be set out. If layer 1 is above layer 2 then the background will fill the entire page, however if layer 2 is above layer 1 then it will appear above the background and look as the way it should do. It also has an option to move objects from front to back which does not work well because it makes things worse. Flash is very good for publishing animations etc on the Internet, however creating Web Pages, interactive games and videos in Flash CS3 can be a problem for people who are beginners on using the Software because to create these things you need to have a fair amount of knowledge which can make it easy to create and design things in Flash, without that it would be a struggle. Flash uses actionscript code which is a series of commands that can instruct a flash object what to do, it can tell the animation to go to a certain keyframe or scene, control object movement with the arrow keys or anything your specify, most of the advanced features you want to add to a flash document are implemented through actionscript. It has three versions available, actionscript 1.0, 2.0 and the latest 3.0, each are slightly different in there context, 3.0 features some new 3D related code and uses much less text than action-script 2.0 however it can be slightly more complicated and annoying if your familiar with the previous version of the script. When I used Flash I found the different ways of accessing features slightly confusing. However over the course of designing and creating my animation I learned about how to create Key Frames, Shape Tweens, and Motion Tweens. I also learnt how to work on different scenes and add sound to scenes. As I got to know how to do some of this it made me interested in learning about it more. However I found some of it hard for example I found the action-script hard because I didnt understand where to put the text or which text performed which function. But apart from that I enjoyed working in Flash because it offered a lot of features.

Impact of Advertising on Consumer Price Sensitivity

Impact of Advertising on Consumer Price Sensitivity Selling things are the focus of any business and to sell a product marketing is a key factor and main step to make people buy the product. In addition, the foremost thing under marketing is advertising, which is the only way with which you can change the perspective of the product in peoples mind. It is actually a form of communication intended to persuade and audience (viewers, listeners or readers) to purchase the product. The intention of actually enlightening on advertising is to know whether advertising has any impact on consumer price sensitivity or not. It does affect the consumer and their buying behavior but to what extent what are the variables and how this is effecting consumers sensitivity toward purchasing a certain product is been elaborated below. H0: Advertising Have an Impact on Willingness to Pay by a Consumer It is relevant to my article because of using demand curve to gather the impacts of advertising on consumer price sensitivity. In this paper The Impact of Advertising on Consumer Price Sensitivity in Experienced Goods Markets written by Tullen Erdem, Michael Keane, Baohong Son (2007), four categories of consumer goods are considered to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising affects consumer demand in many different ways. The authors observed in this article, that advertising is a reason to fall consumers price sensitivity for a particular brand. To understand how advertising effects price sensitivity one needs to estimate how it shifts the shape of the demand curve, which means estimating a demand system for all brands. Estimation of demand among four products, resulting one had a different response in WTP and that is because of focusing on one distinctive feature of the product. The effects of advertising on the shape of the demand curve depend on vertically or horizontally differentiated (attributes) of the product. Advertising stresses on vertical (claims marginal consumers) and horizontal characteristics (a brand perceived as having an advantage) will increase WTP most for those infra-marginal consumers. A supermarket scanner data used on four product categories to examine how advertising use experience, price, promotional activity in the determination of demand. Advertising affect the price elasticity of demand in two different ways: Firstly, advertising affect the limits of the demand functions of individual consumers more or less price sensitive, secondly advertising may affect the number of the set of consumers. The toothpaste and toothbrush panels cover 157 weeks including households in Chicago and Atlanta while ketchup and detergent panels cover 130 weeks included households in Sioux Falls, South Dakota and Springfield. Weekly advertising intensity measures gross saving points for each brand in the market and 60% of households linked to TV ads for last 51 weeks restricted only who bought 3 times over the period. The toothpaste panel contains 345 households who made 2880 purchases, toothbrush panel contains 167 households who made 621 purchases; detergent panels contains 581 households who made 3419 purchase and ketchup panel contains 135 households who made 1045 purchases. Advertising provides more soft information in the ketchup category (differentiated horizontally e.g. thickness in Heinz) and more hard information (vertically differentiated like quality, such as cavity fighting power in toothpaste, removal of plaque in toothbrush and cleansing power in detergent) and is obvious that nat ure of ad varies according to product. Advertising is more likely to increase price sensitivity and lead to more pro- competitive effects when the hard information is in advertising (e.g. relative quality information) rather than soft (e.g. image oriented). All products observed by different brands of same category by market share, mean price, ad frequency, display frequency, feature frequency and mean coupon availability. The statistics are in this way that there are three kinds of variables, like percentage of purchases (covers brand loyalty), ad viewing habits, and willingness to pay with reference to prices that offered. For all 18 brands, advertising reduces price sensitive but increases the prices. Advertising is not profitable because it lowers the elasticity of demand, but lifts the level of demand. The more the noisy signs of product attributes in advertisements have lower variance alternative and have greater WTP while non-risky consumers have higher variance even for the same features. This relates to the view that non-price advertising affect differently due to consumers diverse tastes. Advertising raises the level of demand by increasing the equilibrium price elasticity and decreasing the equilibrium price. Price advertising and non-price advertising affects the demand curves by costs of gaining information related to price, types of consumers and consumers tastes that visits the stores. People who are less sensitive to price are uncertain about attributes. Price advertising affects stores demand curves differently if consumers have different costs of acquiring price information, and differe nt types of consumers visit each store. It means that advertising is complimentary to consumption and is consistent with models where advertising increases WTP for a brand by producing artificial differentiation and conveying information about brand attributes Variables: Brand choice, Information and market power, Quality of the brand, Existence of the brand, Heterogeneity of consumers tastes, Attributes of the brand, Awareness of substitutes, Ad design, Brand differentiation, Barriers to entry and Experience. H0: consumer price sensitivity moderated by brand credibility This article How Advertising Influences Brand Credibility and Consumer Price Sensitivity written by Tulin Erdem, Joffre Swait, Jordan Louviere (2001), connects with my topic in this way that it explains the implication brand credibility of an advertised brand on consumer price sensitivity. Every brand has different affects on consumers on various stages on their decision of choices of a brand. It passes through different utility functions. The paper enlightens the fact, brand effects with information economics depth to analyze whether consumer price sensitivity, consumer valuation of a products overall attractiveness or utility, has an impact by brand credibility, after making a choice of a brand by advertising. The impact of brand credibility on consumer price sensitivity across class that absorbs different levels of consumer ambiguity, four different types of products utility analyzed which are Frozen concentrated juice (Dole, Minute Maid, Sunkist, Tropicana and Welshs); Jeans (Cal vin Klein, Gap, Lee, Levis, Wranglers); Shampoos (Clairol, Herbal Essence, Pantene Pro- V, Pert Plus, Salon Selective) and Personal computers (Apple, Compaq, Dell, Gateway, IBM) Two types of data relevant the hypothesis; firstly, confirmatory factor analysis (CFA) to obtain brand credibility of the most advertised brands at individual level in each of the four categories; and secondly, by price manipulations of the same brand to know the credibility. Subjects rated all five brands individually to estimate the credibility by them and completed a simple pricing choice experiment involving 17 choice sets in each of two product categories in addition to this, there was a distracter task that includes questions regarding their personal values to minimize the chances of linking two tasks. These four products chosen subjects could relate to them. They asked to assess how confident they would feel measuring new products in 21 different product categories before trial, after one trial and after a year of use (using 7- point agree/disagree scales) These results suggested that, as a group, the subjects viewed frozen juice concentrate more as a search good, jeans and shampoo as more short- to medium-term experience goods, and a PC as a longer-term experience good. Subjects in the pre-test (n = 31), main and supplementary (n = 170) surveys were undergraduate students at two major North American universities. Final sample sizes for the main survey were, respectively, 221, 232, 217 and 198 for juice, jeans, shampoo and PCs. The main survey took approximately 35-40 minutes to complete. Brand credibility decreases price sensitivity but the intensity of the consumers choices differs with products. The emphasis is on the product category factors that could affect the impact of brand credibility on price sensitivity. Consumer characteristics also might determine the level of impact of brand credibility and price sensitivity. Observed results suggest that the interaction between brand price and credibility is heterogeneous, which suggests that it is likely to be associated with consumer specific characteristics and the level of advertisement occur in certain period. These types differ in consumer uncertainty about product attributes plus in specific features in categories that affect sensitivity to uncertainty. It argues on the impact of price on consumption of a credible brand when there is asymmetric information through advertising. Economic framework suggests that brand credibility moderates price sensitivity under uncertainty. In high latent risk and high involvement categories, in which consumer purchase decisions may be quite complicated, the predicted effect was bigger. Price effects strongly recommend that credibility offer number of consumer benefits, which decreases price sensitivity. Variables: Brand credibility (trustworthiness, expertise, usage), Brand choice, Product category, Product attributes, Brand name and Consumer benefits. H0: online medium effects consumer price sensitivity more than offline medium To see the impact of online advertisement on advertising price sensitivity is the reason behind choosing this article. According to article The online medium and consumer price sensitivity written by Venkatesh Shankar, Arvind Rangaswamy, Michael Pusater (1999), paper explains a logical framework regarding the assumption that internet increases price sensitivity and intensify price competition and factors characterizing the online medium, consumers and intermediaries to explain the main reasonable effects of the online medium in price sensitivity. The articles inspect two main aspects of price sensitivity, the intensity of customer attaches to price relative to other attributes (Price importance and price search). About 1/4th of revenues in online shopping industry come from travel services, data set 1comprises of both medium but specified only to Marriott international and a same with data set 2 for making different hotel reservation but for any hotel chose by the respondent with same questionnaires. They asked questions regarding most recent online reservation and most recent offline reservations. Investigation in data set 1extends from the brand level to the product category level and overcomes problems due to self- selection bias in data set 1, to reduce impartiality, the differences in the frequency of shopping between the samples accounted for analysis. For data set 1 primary data collected for the customers of Marriott international and comparing the attitudes and behavior demographically to the population that differ in the medium usage, examine the online medium moderation on price sensitivity and lastly stresses the effects of website factors on price sensitivity. For offline medium consumers questionnaires mailed to customers through Marriott international customers data while for online customers, the survey posted on Marriotts website with a new tag. Only 214 form online and 306 from offline usable recipients (15%) enabled to respond. Data set 2 had to go through a test provided by hospitality sales and marketing association international and customers chose on the basis of using both online and offline medium, Receiving 144 responses from a sample of 2000 customers randomly selected from the list, who chose hotel both online and offline (a response rate of 7.2%) Talking about online medium factors interactivity and perceived depth of the message helps dampen price importance but at the same time ease of price search increases price importance, content and information interactivity does not give any significant result. Using an intermediary and product/price bundling increases price comparison and price importance. Brand loyalty and time value reduces online price search. Looking at offline medium, the perceived range of option does not diminish price importance or price search; but price search reduce because of product/price bundling by an intermediary. Price comparisons using intermediaries has a much stronger impact on price search offline than online. For both sets, the result is consistent as the online and offline models are similar. Online medium effects price importance more because Highlights the range of product options and price bundling by an intermediary to diminish the price importance then it put emphasis on brand loyalty which decreases price search and the effect of price comparison by an intermediary and lastly it is easier to search for price information which reduces the search cost and time as well. Price/product bundling proves to be a strategic advantage for the firms, more online than offline. The price comparison using intermediaries will be more beneficial if online intermediaries are used and provide proper service/ good description with prices and get it linked to the other sites as well. Variables: Price search, Price importance, Price information, Non-pricing advertising, Web-site design, Targeting distribution, Brand loyalty, value of time, frequency of shopping, Alliance strategies, Online attributes price importance influence by medium- product category, demographics. H0: Advertising Effects Evaluates In Three-Dimensional Space of Product (Experience, Affect, Cognition) This paper named How Advertising Works written Demetrios Vakratsas, Tim Ambler (1999) by related to my topic in this way that it talks about the impacts of advertising on consumers which helps observe what features of ads influences consumer behavior or changing their buying behavior. The authors gather the information about how advertising affects the consumer. Advertising effects classified into intermediate effects, for example, on consumer beliefs and attitudes, and behavioral effects, which relate to purchasing behavior, for example, on brand choice. The authors propose that advertising effects studied in a space, with affect, cognition, and experience as the three dimensions. The EAC Space adjusted according to the context: product category, competitive environment, other marketing mix components, stage of the product life cycle, and target audience. The article has reviewed former research of intermediate and behavioral effects of advertising using models from market response. Advertising can be estimate in a three-dimensional space using the dimensions of experience, affect, and cognition (the EAC Space). The coordinates of the three dimensions can verify the importance of a specific advertising promotion. The article have classified and reconsider preceding research of intermediate and behavioral effects of advertising using a arrangement of models preliminary from market response and ending with integrative and nonhierarchical models. The principal overview concerned the persuasive hierarchy (CA) category of models of advertising effects. Although such models dynamically engaged for 100 years but still flawed on two bases: the concept of hierarchy on which its origin cannot empirically sustained, and have eliminated experience effects. The article suggest that behavioral (brand choice, market share) and cognitive and affective (beliefs, attitudes, awareness) directed industry to analyze the edge of context, intermediate effects, and long- and short-term behavior. In this attempt, determination of affective reactions from cognitive partiality evaluated and this is especially important for low-involvement products for which habit and affect are much more important than cognition. On the contrary, it is safe to say that effects of advertising can calculated by (EAC) space of any product but the dimensions can vary from product to product and hence the importance of dimensions as well. Variables: Consumers beliefs, Consumers attitudes, Purchasing behavior, Brand choice, Ads goal diversity, Product category, Competition, Stage of product cycle, Target market, Market share and Awareness H0: Price Advertising Positioning Tactics Increases Brand Equity, Price Importance and Consumer Price Sensitivity H1: Non-Price Advertising Positioning Tactics Decreases Brand Equity, Price Importance and Consumer Price Sensitivity The article The impact of advertising positioning strategies on consumer price sensitivity written by Ajay Kalra and Ronald C. Goodstein (1998) examines the relationship of brands positioning strategies through advertising with consumer price sensitivity. The authors examine the link between advertising and price effects and that this bond depends on the definite advertising positioning strategies. The advertising has different objective, depending on the competitive perspective of the brand and others positioned to narrow the supposed difference between brands. The authors recognize that price- oriented advertising raises sensitivity while non-price oriented advertising decreases sensitivity. Non-price advertising examines two tactics that fail to increase brand price equity: value-oriented positioning, attribute (meaningless) differentiation, while comparative tactics increase price importance and sensitivity at the category level. In addition, findings bring about that advertising effectiveness measured at both the brand and category levels. The hypothesis tested in two experiments transversely different product categories, entailing that advertising effectiveness must extend other than brand rate related to attitude. Testing of how non-price advertising positioning strategies affect brand equity, price importance, and category price sensitivity. Opposing to the accepted vision, numerous types of non-price positioning tactics can diminish equity and increase price sensitivity. Ninety graduate students at a major west coast university volunteered to contribute in experiment carry out in one of four experimental surroundings and as an incentive for $100 lottery given. They asked to analyze a rough advertisement for a new product and under high-involvement, circumstances and advertising positioning varied without the alteration in the brand attribute information in the advertising copy. The experiment designed within one factor and four level of advertisement positioning. An advertisement can have particularly dissimilar effects at each level like at comparative level will be beneficial for minor brands but not for premium brands, because it will increase price sensitivity for whole product category. The results also suggest that brand equity and advertising effects must assess in terms of both attitudes and behavioral manifestation. Pricing effects happen because of advertising, when attitudes extracted from the analysis. Nevertheless, the case is different in low involvement where meaningless attribute positioning and celebrity endorsements could significantly affect brand equity and category price sensitivity. Emotional appeals and fear appeals as attitudinal effects also influence advertisements in a cognitive manner. On this note, the conclusion made that non-price advertising positioning strategies affect brand equity, price importance, and price sensitivity and promotional price advertising increases price sensitivity, whereas non-price advertising decreases price sensitivity. Several types of non-price positioning tactics can decrease equity and increase price sensitivity and brand equity measures extend beyond attitudes and include the ability to demand a premium price. Variables: Advertising- positioning strategies, Brand equity, Celebrity endorses positioning, Meaningless attribute differentiation, unique features positioning, Brand comparison and Value positioning H0: Price Sensitivity is Measureable The paper Price Sensitivity Measurement written by Robert C. Lewis and Stowe Shoemaker (1997) elaborates on the measurement of price sensitivity through hospitality industry, to see the determinants of price sensitivity are the reason of choosing this article. Instead of using price methods on trial basis and error to determine the right price for products or services, a hotel or restaurant operator can use a relatively simple survey tool to measure customers price sensitivity. The prices for services faces at least three complicating factors: Customers often have inaccurate or limited reference prices (i.e. right prices) for services, they use price as a key signal for quality and monetary price is the only cost for service customers. Reference prices have complicated the different needs of customers in two ways: The interpretation of price (value based) on the buyers view and the relationship between price and value. A price sensitivity measurement determines how consumers percepti ons of the value affected by the interaction of price and quantity. A study conducted in which consumers asked to state the highest and lowest prices to which they purchase selected inexpensive items, showed that price act as a quality indication but not an absolute barrier to purchase. Actually, the price sensitivity measurement examines price perceptions by determining levels of customers resistance as they relate to perceived quality and the market range of acceptable prices for a specific product or services. Authors examined the application of the price sensitivity measurement model (PSM) to the association meeting market. The five components of our hypothesis are as follows: firstly, a point at which hotel room rates considered cheap or expensive; the price considered too cheap and quality questioned; no matter what the quality and price is, it is too expensive and purchase is beyond consideration and lastly a way to measure the above points. In addition, these are the questions to analyze the value of a product or service. The last two questions are actually to measure the optimal price point. Room rates are a definite factor in the meeting planners purchase decision. The hypothetical situation considered was to plan an annual convention for organization to hold in Des Monte with expected attendance of 300- 500 attendance, which will last four days, and hosted in first class hotel. Rooms single occupied and participants will stay at the same hotel and the chosen (four) hotels without a ny prior experience. Final decision based on four questions and the design made with two objectives in mind: to minimize the intervening variables that might enter into the situation, thereby affecting their respondents and expect respondents to projects their associations needs and into the situation. Survey to send to a random sample of 443 association-meeting planners and received 115 usable responses (constituting 33% response rate). The study has indicated the existence of a range of acceptable prices for meeting planners. it can be helpful in determining to compare the perception of specific brands, the competition and variables within a product line. The result showed that the price sensitivity measurement technique could most likely apply to the hotel industry though there is no basis for interpreting the results. It could give the indifferent point, an indifference percentage, and an optimum pricing point, a stress level and a range of acceptable prices on lodging industry benchmarks with which to compare those values. In addition, the conclusion made that some meeting planners have in mind threshold prices outside of which price will inhibit their decisions to purchase. The degree to which they are price sensitive (respondents) is difficult to determine. Variables: Quality, Product features, and consumers perception of value H0: An increase in non-price advertising leads to lower price sensitivity among consumers H1: The use of price advertising leads to lower prices H2: An increase in price advertising leads to higher price sensitivity among consumers The paper Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Pricewritten by Anil Kaul and Dick R. Wittink (1995), is linked to my topic in this way that this paper have made generalization statements which works as a medium for measuring the impact of advertising on consumer price sensitivity. The term empirical generalizations suggest the same results comes out in different circumstances and are gathered on outcomes from varied marketing strategies and the result will help estimating the price insensitivities and making a strategic decision about market segmentation, price-marketing activities and competitive market strategies. Two types of advertising are Non-price advertising (national advertising) gives the information about the brand positioning and its intentions to communicate about the characteristics (unique) of the brand and Price advertising (local characteristics) gives the information related to price and availability of the brand. A chan ge in price sensitivity is measured either by Researchers employing experiments (interaction between advertising and price) or by econometric researchers (use price elasticity). It generates a set of three empirical generalizations after studying the previous marketing methods: The approach is to analyze the characteristics and results of previous studies providing explanations on the relevance of these generalizations means the relationship between advertising and price sensitivity observed by an overview of 18 studies. The observations made from a large set of products e.g., new products, mature products, consumer (non-durables) and durables, services with identification the type of product, the number of brands, the type of advertising, the measure of advertising and price sensitivity, and the type of interaction (result). Three implications considered to assess the link between advertising and price sensitivity: Firstly, the difference between price sensitivity of current consumers from additional consumers attracted by increased advertising. Secondly, the measurement of price sensitivity whether aggregate (price elasticity) or disaggregate (brand choice to price) data. Third consideration is about target market. If market were highly price-sensitive, t hen the ceiling effect would be a partial effect of price advertising on sensitivity but if it is of price-insensitive, non-price advertising will slightly influence the price receptiveness. The results specify that in nine studies price sensitivity increases with higher advertising, in seven studies it decreases with higher advertising, and in two cases both effects are attained. Considering only those cases where at least three studies have provided the same result. Focus is on the area of price advertising as moderators such as market share, similarity of brands characteristics or benefits, product life cycle, and the number of competitors, in affecting this relationship and is large enough to alter the brand choice. Moreover, creates variation on price sensitivity due to increase advertising from 20% to 180%. Considering this fact that product-related and other factors that affect the amount of change in price sensitivity in such situations, the conclusion is that non-price advertising reduces the price sensitivity( accepts H0 ) and falsifies H1 and H2. Variables: Brand positioning, Product information, Product differentiation, Brand loyalty, Brand choice, Product market level, Type of product (new products, mature products, consumer nondurables and durables, services), Advertising content, Market share, Similarity of brands characteristics or benefits, Product life cycle and Number of competitors. H0: Advertising Builds Market Power Similar to above article this article Price Sensitivity and Television Exposures written by Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss (1992) elaborates the contradictory findings with regard to increases in brand advertising activities lead to increase /decrease in price sensitivity. Mentioning the lack of data to measure the revelation of ones households to advertisements and to restrain competitive activities has been a major limitation to date. This paper finds in high-level of publicity of the product, house- holds brands choice and price sensitivity can decrease for two frequently purchased products though it says that increased advertising linked with increase households brand choice and price sensitivity as well. For a number of decades researchers have been attempting to understand the impact of marketing mix variables (price and advertising) on sales (or market share) of purchased goods. However, the interaction of price and advertising has not completely measured. Set of models designed to examine the effects of advertisings on price sensitivity. Dry dog food accounts for about 60% of total consumer expenditures and eighteen of the 39 brands have large differences in advertising intensity with only one brand had a market share greater than 10%, there were 186 unique brand available to consumers. Because of so many brand choices, minor brands combined into aggregate brand categories. In addition, brand-sizes ignored for three reasons. First, television advertising focuses on brand benefits and does not deal with package size. Second, the package size decision is likely, not a purchase-to-purchase decision. Finally, for the sample households, more than 70% of the dog food purchases were for a package size of five pounds. To reduce the number of alternatives to a manageable size, brands grouped into aggregate categories according to the size of their market share of 5% and brands advertised and not advertised, so the number of alternative comes down to 11. All brands attributes compared to each other as alternative of others. A similar procedure applied to the aluminum foil data. The aluminum foil market (in the test city) was aggregated to consist of three brands or choice alternatives, one major brand, private brands, and generic brands. Only the major brand advertised on television and the results were similar of that dog food. The results are steady with the point of view that increased advertising is associated with increased brand choice and price sensitivity. In light of the effect of advertising on sales, several points noted. Firstly, the purchases vary in buying behavior of households and reflect only short run effects for advertising and the other mix variables. Price sensitivity effects are generally short-lived. In addition, results show that the indirect effects of advertising have an important effect on price sensitivity; usually that the immediate impact of advertising is still low as compared to that of other variables. In turn, the hypothesis is constant with the confirmation that the information conveyed to consumers may not be underpinned the distinct traits and attributes of a brand. Rather, advertising may be increasing consumers brand awareness, strengthen resemblance with other brands, and increasing price competition at the retail level. The interpretation of this means that good advertising that builds market power is difficult to develop and maintain. Variables: Brand choice, Market share, preferred brands, Direct competition, Awareness among consumers, Search costs, Brand equity, Display activities, and Brand loyalty. H0: Advertising diminishes the effect of Consumer Price Sensitivity

The History of General Mills :: General Mills Company Cereal Companies Essays

The History of General Mills The company, General Mills, for which I was assigned, proved to be a worthwhile investment researching since it contains a large portion of the market share of its â€Å"niche,† that being breakfast cereals and the like. In conducting the research necessary to find out if a potential investor might strike interest upon General Mills, we find out a myriad of things. By drawing our attention towards the spreadsheet, which contains the bits of information we need to infer conclusions, we can see the patterns that develop over a 5 or 10 year period involving such things as: stock price, EPS, ROI, and many others. The following will give some insight into the history of General Mills among other things. Tracing its history back to 1866, General Mills is one of America’s largest food companies, employing 10,000 people worldwide and generating over $5 billion in sales annually. Responsible for some of America’s best-known foods, General Mills manufactures and distributes such staples as Betty Crocker cake mix, Gold Medal flour, Bisquick pancake mix, Yoplait yogurt, and Popsecret popcorn. The company also manufactures breakfast cereals, including Cheerios, Trix, Lucky Charms, and Cocoa Puffs. Its common stock is traded on the New York Stock Exchange using the ticker symbol GIS. General Mills's original name was the Washburn Crosby Company, which created legendary Twin Cities broadcaster WCCO. The founders of the Washburn Crosby Company included Congressman Cadwallader Colden Washburn. In 1990, General Mills and Nestlà © started a 50/50 joint venture called Cereal Partners Worldwide to market breakfast cereals for both the United States and Europe. CPW distributes cereals manufactured by both companies under the Nestlà © brand name. Just prior to that, in 1988, General Mills sold General Mills Specialty Retail Group, which was the parent company of both Eddie Bauer and Talbots. Eddie Bauer is now defunct. The company merged with Pillsbury in 2001. While many of the Pillsbury-branded products are still manufactured by General Mills, some products had to be sold off to allow the merger since the new company would have held a very strong monopoly position.

Arnold Owing Education Money Essay -- essays research papers

Governor Arnold Schwarzenegger proposed a budget which included a $2.9 billion fund increase for schools. However Schwarzenegger broke his promise and took the $2 billion from Education funds just to help him avoid raising taxes.  ¡Ã‚ §The initial proposal provided more money for public schools than the previous year, the governor said. But the education community maintains the governor promised public schools some $2 billion more. ¡Ã‚ ¨# Schools are already having a hard time with money and with Governor Schwarznegger ¡Ã‚ ¦s poor choices in politics definitely caused much rage and anger from Schools all around. Education is important and his decision making towards his proposal wasn ¡Ã‚ ¥t helpful it all and may put Education in danger. Meaning students will probably not learn as much as they should be learning in school.   Ã‚  Ã‚  Ã‚  Ã‚  I don ¡Ã‚ ¦t think what the Governor did was right because Schools already had to go through budget cuts once. If this continues, then there will have to be more budget cuts which will be very harmful towards students. It is said that  ¡Ã‚ §Schwarzenegger is wrong politically - and many say morally. ¡Ã‚ ¨# This is saying that Arnold has poor judgment from the choices he makes. I feel that he should really think of the future of Education because without a good decent education, it may be very hard for people in the future because many jobs out there require a decent education and without it, many people will struggle through life.   Ã‚  Ã‚  &nbs... Arnold Owing Education Money Essay -- essays research papers Governor Arnold Schwarzenegger proposed a budget which included a $2.9 billion fund increase for schools. However Schwarzenegger broke his promise and took the $2 billion from Education funds just to help him avoid raising taxes.  ¡Ã‚ §The initial proposal provided more money for public schools than the previous year, the governor said. But the education community maintains the governor promised public schools some $2 billion more. ¡Ã‚ ¨# Schools are already having a hard time with money and with Governor Schwarznegger ¡Ã‚ ¦s poor choices in politics definitely caused much rage and anger from Schools all around. Education is important and his decision making towards his proposal wasn ¡Ã‚ ¥t helpful it all and may put Education in danger. Meaning students will probably not learn as much as they should be learning in school.   Ã‚  Ã‚  Ã‚  Ã‚  I don ¡Ã‚ ¦t think what the Governor did was right because Schools already had to go through budget cuts once. If this continues, then there will have to be more budget cuts which will be very harmful towards students. It is said that  ¡Ã‚ §Schwarzenegger is wrong politically - and many say morally. ¡Ã‚ ¨# This is saying that Arnold has poor judgment from the choices he makes. I feel that he should really think of the future of Education because without a good decent education, it may be very hard for people in the future because many jobs out there require a decent education and without it, many people will struggle through life.   Ã‚  Ã‚  &nbs...

10 Ways to Prevent Accident

10 Ways to Prevent an Accident Accidents are unpredictable happenings that can catch anyone off-guard when you least expect it. That's why the simple, yet so overlooked prevention methods need to be taken into consideration before going on the road. 1. Carefully look both ways — twice — before entering an intersection. It’s easy to miss an oncoming car at first glance because it’s hidden by your car’s windshield frame. A second look only takes a second and it might avoid a serious collision. 2.Don’t accelerate into an intersection the instant the light turns green. This is a good way to get rammed by someone running the red light who’s coming from the other direction. 3. Look right before pulling out. After waiting for traffic from the left to clear before you make your right-hand turn, don’t forget to look to the right again just before you proceed. Pedestrians or cars may have suddenly materialized in your path while you were waiting to turn. 4. Anticipate unexpected changes in traffic.For example, if you’re in a fast-moving lane with empty road ahead and the next lane over is backed up, be prepared for impatient motorists to dart into the lane in front of you. 5. Know your blind spots. Find out where your blind spots are when checking the road behind you in your mirrors. You might have to turn to look directly into the lanes beside you to avoid missing something left undetected by your mirrors. This is particularly important when changing lanes — don’t just rely on your mirrors. 6. Watch other drivers’ blind spots.Practice extra caution when passing large vehicles, such as semi trucks, which have less maneuverability and even larger blind spots. If you can’t see a truck’s mirrors, chances are its driver can’t see you. 7. Watch for children and pets. Pay special attention to posted speed limits around schools and in residential areas; children and pets may unexpectedly dart into the street. 8. Don’t tailgate. Leave enough space between yourself and the car ahead of you, when traveling and when stopped. On the highway, this may save you from a fender bender.Remember to leave even more room if the roads are slick. If you stop on a hill behind a car with a manual transmission, the extra room may save you from being rammed if the car slides back. Leaving yourself extra room can also help you make a quick exit if you’re approached by a carjacker in a dubious neighborhood. 9. Keep your car operating safely. Don’t procrastinate about performing safety maintenance and repairs on your car. Check tire tread depth and pressure regularly. Have your brakes checked and wheels aligned as soon as they need it. 0. Go back to school. Go to a high-performance driving school to learn accident avoidance maneuvers and how to control skids. Understanding how to make your car do what you want it to do in emergency situations could save your life. These tips can help you prevent a car accident, although they are not fool-proof. You can control your own actions on the road, but not the actions of other drivers. Nevertheless, taking steps to keep your driving at its best can keep you – and others around you – safer on the roads. [pic]

Cjs 240 week 2 checkpoint Essay

Juvenile delinquency along with the punishments associated with it seems to be one of the touchier subjects in today’s society. When it comes to juveniles, there are a number of different things that lead them to commit crimes. Things like the level of crime in their community, the bond they have with their parents, and even their economic status all lead juveniles to crime. In order for communities to even start to deter crime among juveniles, they need to start implementing a number of sources. One strategy will not just wipe out juvenile crime, you need a combination of many things to keep children away from crime. When it comes to general deterrence, my opinion is that it starts at home. While a child is growing up, his or her parents play a large role in their child’s concept and view of the world. They also help their children deal with feelings and issues that they come across. A positive up bringing will more than likely create a positive outcome, while a negative up bringing is more likely to produce a negative outcome. If a parent is into illegal behavior, the child is likely to follow in those footsteps. In terms of specific deterrence, this comes from people like social workers. Social workers are there to help the children in desperate need. They produce the positive influence that many from broken homes and poverty so desperately need and do not receive at home. With situational crime prevention, I believe this falls on the community as a whole. It is up to the community to make sure that there is safety. If a community is not safe, crime will breed like wild fire. With all the concepts on juvenile crime prevention, I believe that general deterrence is the one that is going to have the most effect. Parents have to determine the right amount of discipline. Too much discipline can cause your child to turn to illegal activity and the same goes for too little discipline. Too many times have we seen that parents want to be friends and not parents. Fix that problem, and you are one step closer to stop juvenile crime.

Leading Marines Essay

As we know leading Marines is the most important part of the Marine Corp. There are eleven leadership principles, and fourteen leadership traits a great leader demonstrates. These traits &principles help you suppress the leaders that came before us. Everyone has their own style of leadership though. Great leaders must embrace the ethos; Respect and follow the foundations. Accept the challenges he or she will face ahead. A Marine lives by his or her ethos. It’s what makes us a different breed. We are bred to better than the rest. Ethos consists of being a rifleman, carrying on traditions, and does what it takes to get the mission accomplished. Henry Hank Elrod demonstrated prime ethos during the Chosin Reservoir. Elrod lead a platoon in heroic defense for fifteen days. His platoon also demonstrated good ethos for showing the willingness to obey, and determined to follow orders. Also they upheld pride and confidence at all times during the rough times. Leading by these ethos isn’t about the rank you wear, but what’s in your heart. Leaders have to set the example by respecting and following the foundations of the Corp. These foundations are unique. It is putting forth the everyday principles we learned in boot camp, living by a higher standard than everybody else. A good leader is always learning, and uses ethical decision making. Leaders must have respect of their followers, or their words are meaningless. Followship is just as important as the leadership, to have followers as leader a Corporal once said it best,† Strive to create discipline in yourself and your Marines. † Marine leaders go through some of the toughest challenges, whether in combat or garrison. These challenges include: Physical, Mental, and Moral. The biggest type of challenge a leader can face is friction between Marines. Keeping everybody happy is virtually impossible, but as a leader you must try. A physical challenge is keeping combat ready and or not letting body get out of standards. â€Å"Guts and pride cannot replace physical fitness. † Mental challenges as a leader is a huge part in developing to even better leader. Making the right mental decisions can keep your Marines out harm’s way. The moral challenge is the one where a leader has to look within to see the answer. Keeping up with moral is defined by little moments that reflect a leader’s standards. In all being a Marine Corps’ leader is the most sought after, and respected job. A great leader keeps up with his or her ethos, foundations, and is up to the challenges. In the end it’s all about the relationship and the bond which cannot be broken. Leaders teach from history. Just remember the traits and principles that were set fort; â€Å"Marines are not born knowing them, but must learn what they are, and what they represent. †

Ann Fudge Mini Case Essay

1.Where would Ann Fudge be placed in each of the five factor model (FFM) categories? Ann Fudge was a very successful woman who was very enthusiastic about her job. She took pride in being original and was committed to her work. In the five-factor mode, Ann Fudge would be placed in three different categories such as openness to experience, agreeableness, and neuroticism. When talking about openness to experience, it is concerned with curiosity, innovative thinking, assimilating new information, and open to new experiences. It describes a person’s personality. In the mini cases study Ann Fudge decided that after working 24 years in corporate America, she was going to take some time off to figure out her life and have some time to herself. During her time away from corporate America, Fudge traveled to different countries to visit and embark on some new experiences. People with this personality trait enjoy traveling to different countries, seeking new experiences through travel. Ann Fudge’s success was based on her ability to be strategic and being a big picture thinker; this denotes her high level of openness to experience. Ann Fudge had a great ability to get along well with others. From the case, it points out that Ann Fudge was equally comfortable with consumers at the ballpark, factory workers on a production line, and executives in the bored room. Ann fudge was approachable and easy to get a long with; she demonstrated this by being a charismatic leader who simply listened. These personality traits demonstrated agreeableness, which concerns how one gets a long with, as opposed to gets ahead of others. Fudge also demonstrated neuroticism, which deals with how people react to stress, change, failure, or personal criticism. People with these personality traits remain calm in pressure situations, and is able to handle personal criticism well. This was demonstrated when Fudge’s boss expressed how she was very comfortable with herself and she is not pretending to be some she’s not. Having this trait indicates that she can handle any constructive criticism and not take it personal. 2.Consider The Components of creative intelligence from Table Identify the key components that have affected Ann Fudge’s success. 3.Ann Fudge decided to take a sabbatical to focus on her personal life.  Based on her experience, what are the benefits of such a break? What might be the drawbacks? When Ann Fudge took a sabbatical to focus on her life, she was able to accomplish many things. She wanted more out of life than to be defined only by her career. During her break one of the benefits that she was able to experience was traveling. Fudge enjoyed traveling to different countries such as Sardinia and Corsica. She was also able to enjoy different activities such as yoga. Another benefit that she experience while on her leave was becoming an author of a book she wrote called â€Å"The Artist’s Way at Work.† In my opinion, there were no drawbacks. She took the time to redefine herself as a person. When she came back she was more successful than ever. Fudge took the job at Y&R and worked hard to put the company back on top, and her hard work paid off at the end.

Oliver Stone’s Alexander and it’s Accuracy in portraying Alexander the Great Essay

The 2004 film Alexander, directed by Oliver Stone, depicts the life of Alexander the Great. This essay will discuss the accuracy of Oliver Stone’s artistic vision in this depiction of Alexander’s life and achievements. The discussion will focus on: Alexander’s 7 year campaign, particularly its battles; his relationship with others, including his sexuality within the film; and the legacy Alexander and his armies left on the world. Historically, there are many omissions within Oliver Stone’s Alexander, however, the majority of these are accounted for through Stone’s artistic vision. Many minor campaigns during the 7 year period were completely left out, and only two battles were shown throughout the movie. Within these two battles, many major components of other battles were in some way conflated so as to equate to having experienced those battles as well, since if Stone were to include every battle, not only would the film be far longer than its current form, but it would also have required a much larger budget. This absence of battles is the major inaccuracy in Stone’s Alexander. Whilst Stone only conveys two battles in the movie, history conveys that Alexander participated in a vast quantity of battles, pitched battles as well as sieges, throughout the 7 year march. Stone choice in depicting only these two battles of the many others was through his aim to convey the key points of Alexanders major campaigns in a condensed form as possible. Whilst the battles themselves were inaccurate, many of these inaccuracies were choices of Stone’s. The main inaccuracy for the the Battle of Gaugemela, the first battle depicted in Alexander, is the Persian army itself. Alexander shows them as a disorganised rabble, when, historically, the Persians would have been exceedingly well organised. Members of the Persian army would have had uniforms, rather than the variable clothing they wore, and musicians would play so that the army would march in rank. Conversely, many of the events before, during and after the battle were accurate. For example, before the battle, the night before in the tent where Alexander converses with his generals, he is urged to make a night attack and steal a victory: Alexander, if we must fight, do so with stealth. Use your numbers well; we should attack tonight when they least expect us†. Alexander refuses. This conversation is accurate in at least it’s meaning, as is recorded by Arrian: â€Å"It is said that Parmenio came to him in his tent, and urged him to make a night attack on the Persians†¦ but the reply which he made to him†¦ was that it would be mean to steal a victory† (Arrian, Book 3, Section 10). The conversation is as such a recorded event, and though Stone changed dialogues, the meaning behind each is the same. The major inaccuracy in the Battle of Hydaspes, the second battle, is that it takes place in a jungled terrain, fighting the people of India. In historical fact, the Battle of Hydaspes occurred on a open plain. Stone is said to have chosen the location of the battle to be in a forest as a contrast to the Battle of Gaugemela, which also occurred on a plain. Arrian records the battle to have taken place near the river Hydaspes, with Alexander making a secret crossing in the night, however Alexander makes no mention of the crossing, or even of the existence of the river. Arrian also mentions that the the forces from both armies were split, but the film shows no evidence of this. A second inaccuracy was the conflict between the leader of the Indian army and Alexander. According to reports by Arrian, Alexander never confronted nor charged the king of the Indians as is shown in the film, but instead treated him with dignity and honour, eventually giving him the rule over a large territory. Nor did Bucephalus die from the major wound as shown in Alexander, but from old age and minor wounds he sustained throughout his life. The film shows Alexander charging the king, and Buchephalus saving his master’s life at the cost of his own. This was most likely done as a method to increase the dramatic effect of the scene, but also as a method of including another major battle in Alexander’s timeline, the siege of Malli. Within the battles depicted in Alexander, Stone directed minor changes in the factuality of battle events. For example, he depicts Alexander being gravely wounded in the Battle of Hydaspes. This grave wounding of Alexander occurred later, at the siege of Malli. This event is combined into the Battle of Hydaspes to portray more of Alexander’s history, and those knowledgeable of it could notice and appreciate this and other acknowledgements of history even though they aren’t accurate. Apart from the battles, there were other events of history or legend in Alexander’s life which are not represented. For example, the Gordian knot. This well known legend of Alexander slicing open the untie-able knot with his sword and its linked prophecy of ruling Asia is not included. This may be because the truth is not known of the event, whether Alexander cut it, pulled apart what it was tied to and then untying it or whether it existed at all, although there is evidence that it existed. Apart from these events not included or merely conflated there are portion of Alexander in which the way Alexander is depicted historically, or not as the case may be. To the points where it was inaccurate, Alexander is scripted throughout his speeches to encourage his men in their campaign to conquer the world. These scripts lead to him being given a purpose behind the campaign, that of a â€Å"brotherhood of man†. Historically, there is no evidence to this. Alexander was known to merely have conquered because he could, â€Å"a brilliant commander traveling an endless path of conquest† (Eugene N. Borza, Movie Commentary: Alexander, page 4). The personality of Alexander is almost completely unknown, and as historians we are unable to characterise what made him the charismatic leader capable of leading his armies on his 7 year march. Another aspect of Alexander’s personality was his relationships with individuals. The film shows intense relationships with his mother and father, as well as childhood friend Hephaistion. Alexander’s relationship with his mother and father both vary throughout the film, but focus mostly on pleasing his mother and either avenging or surpassing his father. During his early life, Alexander is shown very close to his mother, with her urging him on to succeed and whispering propaganda in his ear against his father, while Alexander is taught to be a leader through the actions of his father. Later on, he grows separate from both, however influenced by them tremendously. For example, when Philip dies, Alexander falls into a rage, even though he had fallen out recently with his father in a drink influenced conflict, and it embitters him against his mother, this bitterness continuing into the film. Further, in developing the relationship with Hephaistion, Stone also spends a lot of time enforcing the point that Alexander is bi-sexual, through the homoerotic subtext, though this was not limited to Hephaistion but incorporated others within the film. Whilst this may have been the case in history, as in Ancient Greece sexuality was merely a matter of course, and you were either sexual or you weren’t, without vastly distinguishing between the genders, Stone pushes the limits of this concept in order to outline a known part of Alexanders life. It is known that Alexander had at least two male physical relationships, and this may have pushed Stone into depicting the sexuality of Alexander, though in contrast to the homosexual relationships, Alexander’s relationship with his first wife Roxanne was inaccurate and over-zealous. Roxanne, his first wife, is historically known as a devoted wife and mother, rather than as the character displayed in Alexander (Eugene N. Borza, Movie Commentary: Alexander, page 3). In all, Oliver Stone’s depiction of Alexander in his film Alexander has both accuracy and inaccuracy. The major inaccuracies was the events, or lack thereof, as Oliver Stone either chose not to or was not able to include them, whilst the main accuracies of the film were the inclusion of key points in Alexander’s life and relationships. Alexander shows some of Alexander and his armies impact on the world, and it is a well researched attempt at conveying the incredible life of Alexander the Great accurately.

Reflective paper Research Example | Topics and Well Written Essays - 2500 words

Reflective - Research Paper Example The fear over environmental sustainability arises because the global population of about ten billion people must decently feed and shelter without damaging environment, (Goodland, 2002, p. 1). The possibility of sustaining this size of population while keeping the environment intact is lean because the social and economic needs of this population size exceed the carrying capacity of the environment, (Marquart-Pyatt, 2010). More importantly, the economic sector (the corporate) is the chief culprit in derailing environmental sustainability. I believe environmental sustainability directly affects economic sustainability because economic growth derives its inputs from the environment, (Goodland, 2002, p. 2). This relationship has implication on the natural resources that sustains the economic growth. Economic growth is infinite but the ecosystem that supports the economic growth is finite. This means that economy continues to grow in terms of rate of production and consumption of products while the environmental capacity from which raw materials are derived remains constant or reduces with increased extraction. However, part of this limited environmental capacity, the renewable resource, has ability to replenish, (Goodland, 2002, p. 2). Renewable resource partly provides mechanism of adopting environmental sustainability. The other portion, non-renewable resource, lack ability to replenish. Implementing environmental sustainability policy is challenging because only part of the whole environment is able to replenish wher eas the depletion process affects both. In respect to this, I would propose three rules for environmental sustainability. The first is the rule for the output, which stipulates that the quantity of waste emitted from a social or economic activity must be within the assimilative capacity of the local environment without compromising its subsequent absorptive capacity for similar wastes

Reconstructing gender Essay Example | Topics and Well Written Essays - 250 words

Reconstructing gender - Essay Example The gulf found between men and women emanates from nature rather than nurture. As such, the two sexes covey their messages differently because of how their brains are made up, and women are often better communicators. The male brain excels in doing mathematical and visual spatial tasks whereas the female brain is better suited at doing verbal tasks. These glaring differences lead to miscommunication at times between the two sexes. However, the diversity existing between males and females enables them to co-exist together amiably. In her article, Ayana discusses the representation or depiction of females in hip hop videos. Her article made me comprehend more about the issues being articulated by feminists in regard to hip hop music videos. After reading the article, I agree with her main points. In her article, Ayana asserts the feminist tone by critiquing hip hop videos. Her main area of focus is hip hop’s gender and sexual depiction of women. Her primary critique comes from the fact that women are depicted as sex objects in most hip hop videos. For example, Ayana points out that in parties, women are mostly scantily dressed while men are fully dressed. This depiction belittles women hence portrays them as just sexual

Breakthrough of Electricity-Powered Vehicles and their Potential Essay

Breakthrough of Electricity-Powered Vehicles and their Potential Benefits - Essay Example So it must be the decision of everyone to at least consider partaking in the prevention of increasing consequences of environmental pollution that affects the local, regional, and global environment. It is in this reason that the United States should consider looking for alternatives that will totally eliminate driving fuel-based motor vehicles. Driving electric cars in the future is a good alternative due to the following economic and environmental reasons. Electric cars will decrease America’s dependence on foreign fuel â€Å"Oil is the lifeblood of modern civilization† (Pollack 278). It could not therefore be contested that America’s modern economy rely heavily on foreign fuel. However, one essential advantage in driving electric cars is to minimize the dependence of countries like the United States on countries which can produce substantial amount of oil for global consumption. Unfortunately, the impacts that electric-powered cars have to offer and all of the benefits that are derived from them are not appropriately communicated to the public. The United States is without question highly dependent on oil that has become a major source of worldwide conflict. With the utilization of the electric-powered car, countries like the United States will be able to achieve independence on imported oil. Reaching this ambition appears to be so close yet so far considering â€Å"a real, permanent solution to deal with the economic pain and strategic vulnerability inflicted on every American as a result of the collective foreign oil addiction† (Huffington Post). Purchasing oil is outrageously expensive, and the United States is already in debt with the Middle East leaving vulnerability to manipulation. The United States should not be dependent on any country, let alone the Middle East, especially not for a resource that has ultimately led to war. Electric cars using renewable energy will sort out this mess once and for all. As President Obama s tates in his speech, â€Å"our economic prosperity should not be beholden to the Middle East, or anywhere else† (Huffington Post). This addiction cannot be easily solved by turning to other countries for drilling but can be resolved by the government urging Americans to be in control of the future energy consumption. This could not be possible without the uprising usage of electric vehicles. â€Å"Using domestically-generated electricity rather than relying on foreign oil, we can achieve energy independence and will no longer need to engage in costly wars in the Middle East to secure energy supply† (Papercut Films). Electric cars will decrease emission of green house gases Every fuel-powered car releases massive amount of dangerous gases, rapidly adding to the buildup toxins in the atmosphere. Specifically, the combinations of Carbon, Nitrogen, and Sulfur Oxides, and Hydrocarbons [question: are these words capitalized?] emitted from the exhaust pipe. Besides solid evid ence, these scientific terms hold no significance, unless one is aware of the everlasting affects these gases have on the environment. In the midst of the car’s fumes merging into the air that people breathe, the destruction of the ozone layer is also intensifying, which in turn increases global warming. Inhaling Carbon Monoxide impairs the flow of oxygen to the brain, lung problems including cancer, birth defects, and ultimately can lead up to damaged